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5 On-Site Factors to Focus on When Auditing a Website

If there’s one thing business and website owners have to focus on, it’s improving their SEO. There are many aspects of SEO that you have to look into, with the technical part being the most intimidating. However, it isn’t all huge terms and jargon, but checking out the technicalities of your website to make it SEO-friendly is actually pretty easy!

But the question is: What technical factors should you look into and how do you optimize these factors? Read on as I show you everything you need to know about the five SEO technical factors to focus on when auditing your website.

Optimizing the technical factors of your website is crucial to ensure that everything runs smoothly to be crawled and enjoyed by your viewers. So here are the important technical factors to look into and how to optimize them for SEO:

  1. Your Content

Content is king when it comes to SEO and website design. Having content is not enough, but you also have to ensure that you have the quality content. Here are tips to optimize this technical factor:

  • Research the top ranking pages with target keywords, analyzing the content to get an idea
  • Add related keywords, which flesh out your content and adds more subtopics
  • Make sure that you answer all the questions users may have about your topic
  • Add your keywords in page titles, title tags, and your URL slug
  • Have the header sections with related keywords
  1. User Engagement

You design and create a website for your business, but it’s not just for you, but for search engines and people to use. So when designing your website for the users, you should look at your website and content from another perspective. Look into how engaging your content and web design is, is it something you would really go back to or not?

Look into the following tips to optimize user engagement for better SEO:

  • Analyze the pages that have high bounce rates and find opportunities which can help improve longer sessions
  • Have call-to-actions in your content, which increases chances of conversions
  • Provide more navigation options, like interlinks around your body for more reading
  • Always have a compelling hook or story to entice people to stay on your website
  • Remove any useless or annoying advertisements and improve your page’s load time
  1. The Technical Structure

The main technical factor to look into is its technical structure, which impacts keyword rankings and user engagement. It’s the first thing to look into because, without a solid foundation, everything else outside this structure crumbles down.

  • For starters, make sure that you get indexed and eligible for your site to be crawled. You can do this by creating a site map and submitting it in Bing Webmaster oils and Google Search Console
  • Block any pages you don’t want to be crawled, or you can index them temporarily
  • Clean up the redirect chains, setting parameters for your dynamic URLs
  • Check out any issues that affect your implementation hand certification of SSL, also running a crawl of the website to look into any errors
  • Place site maps in the robots.txt file and rewrites the .htaccess file, which directs website traffic to specific domains with the HTTPS URL for more security
  • Also, clean your URLs and pages, adding 301 redirects and having custom 404 pages. These should redirect your users to relevant webpages. Contact your server if there are any more issues even after running a crawl and seeing various status codes.
  1. The Interlinking

According to JHSM SEO, Interlinking is one of the important parts of SEO, and not just in the technical aspect! It’s good for crawlability, content, link building, even for the UX and IA. Think of interlinking as the door to have you move from room to room, opening better opportunities and connections along the way.

However, it can get a bit confusing as to how interlinking goes, especially with businesses and websites changing or growing older. To optimize interlinking and make it a solid foundation for better SEO, here are some tips to follow:

  • Conduct website auditing or a crawl to look into orphaned pages which aren’t indexed. Remove these links and any other useless or broken links
  • Use the right links strategically within your content, about two per post (at least)
  • Link useful pages in footers for your users to navigate to specific, popular pages again
  1. Mobile Response

Last but not least, you have to look into the mobile-friendliness of your website and how it performs. After all, everyone is now using their mobiles to search and need quick results and websites. Plus, Google has actually made this one of the primary ranking indexes, updating search rankings based on mobile response faster than desktop.

When you design your website for the mobile user, you have to look into the dimensions of various mobile devices used. Also, you have to consider the different needs when surfing the web using mobile devices. For instance, people find it better to go for long-scrolls on mobile, which lessen the need to load another page.

So what you can do to optimize this technical factor is to focus on creating that responsive and speedy web design, as well as improve the page speed of the website on mobile by minifying any onsite resources. You can also tag pages with AMP code for better response, just use your CMS.

Wrapping It Up

Auditing your website to make it SEO-friendly is crucial and actually easy to do, even the technical factors! This helps ensure that everything runs smoothly and has a better chance of being at the top of search engine rankings. As a result, you have better exposure and also make your website friendly to both viewers and search bots.

Hopefully, this article on the five SEO technical factors to focus on when auditing your website helped you out. So don’t wait any longer and start looking into the SEO guide for more information now!

If you have any questions or want to share your tips and experiences when auditing the technical factors of your website, then comment below. Your thoughts are much appreciated.

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