Brands cannot afford to wing it online. There’s too much at stake, too much competition and way too much to lose.Strategy, in other words, is essential. But to be truly successful online, any old strategy won’t pass muster. Strategies need to be holistic and driven by learned data: targeting prospective customers through multiple channels, in the right place, at the right time.
But even that’s not enough. For maximum impact online and the most jaw-dropping results, brands need to ensure each channel is interacting with, and enhancing, the others, in a virtuous digital circle. In themselves, the channels are siloed, with limitations. Together, their potential is limitless.
Strategy, by its very nature, is forward-looking, but at Social Fusion — digital hell-raisers that we are — we start by looking back. What’s a brand been doing to date? What’s worked online and, just as importantly, what’s not? In short, we use the past to better shape the future.
After a detailed analysis of a brand’s performance to date, we sit down with our clients and set out, in crystal clear terms, what they want to achieve online. With the aid of intelligent data profiling, and a dollop of old school brain power, we then create the all-singing, all-dancing strategy that will ensure they pull it off.